| Hayman and Carlton drums.
Hayman Drums started production in late 1968 when drum entrepreneur, Ivor
Arbiter struck a deal with long standing drum makers, John E. Dallas &
Sons, to take over their historic Carlton line of drums.
Dallas was established in London in 1875 and by the 1920’s they were
selling drums actually made by Premier under the Jedson brand. Carlton
Drums were launched in November 1935 and by the 1950’s the three kit lines
produced were the top line Carlton range, the semi-pro President drums and
the entry level Gigsters as well as the Gaelic marching drums.
By the late 60’s, Carlton Drums were suffering from a perception of being
a “dance-band” kit and according to Ivor Arbiter were “losing a fortune”.
Ivor no longer had the UK Ludwig dealership rights and wanted to turn the
Carlton factory into a modern drum making facility and manufacture British
drums similar to the older Ludwigs.
Arbiter had learned a great deal from his experiences importing and
marketing Trixon and Ludwig drums in 1960’s and wanted to produce a
British drum that sounded as good as the American kits of the time. His
first experiment was with shell linings and discussed the idea with Paiste
cymbals and even came up with a prototype kit lined with brass. However,
by his own admission, they sounded awful and realised that all they needed
was a hard lining to coat the inside of the shell.
One of the Carlton employees, a shell maker called George Haymon developed
the “Vibrasonic” lining – five coats of polyurethane, far superior to
Ludwig’s white “Resocote” and came about to improve the resonance and
projection of the drums. At the time, George Haymon had been with Carlton
since the early days and Ivor thought he had a great name, almost like an
American drum teacher and built up a great mystique about Mr Haymon, early
publicity even credited George as being the developer of the drums
themselves! What Ivor actually did to get the drums right was to enlist
the talents of Gerry Waller, formerly at Premier and Gerry Evans who
eventually was instrumental in the success story that is Pearl Drums.
The round, turret lugs were inspired by the distinctive look of the George
Way kits (later Camco Drums) of the 50’s and early 60’s although few in
the UK were familiar with George Way’s drum kits. Additionally, they were
a lot easier to make and were originally made by hand, later lugs were
cast and were considerably lighter. The shells were thin 3 ply mahogany
with reinforcement rings in the early days before changing to birch
shells, both sprayed with the unblemished “Vibrasonic” lining. Hayman
produced a range of hardware including the infamous tom holders, whilst
great works of engineering and extremely strong, they were not hugely
popular and were often replaced by Premier or Ludwig mounts.
The original kits were ready in April 1968 and the first were delivered to
stores the following September. They were marketed as “George Hayman” with
the round, brass badges and bass drum logo heads sporting this legend.
This was later shortened to Hayman, almost certainly in keeping with the
swinging 60’s feel! The drums were officially launched in February 1969
and exhibited at the London trade show in August 1969. The first test of
Hayman’s projection qualities was successfully completed when Alf Bigden
performed at Caesar’s Palace in Luton, a 1500 seat theatre, backing
Shirley Bassey, playing an un-mic’d Hayman kit.
Hayman Drums took the drum market by storm, with their fresh, modern look
and attracted a number of high profile endorsers in a short time. Jazz
players Tony Oxley, Phil Seamen, Ronnie Stephenson, Ron Bowden, Johnny
Richardson and “Animal” himself; Ronnie Verrell played Hayman and from the
rock fraternity: Jon Hiseman, John Marshall, Mitch Mitchell, Nico McBrain,
Simon Kirke, Brian “Blinky” Davidson, Richard Bailey, Rob Townsend and
Aynsley Dunbar all played Hayman and the legendary John Bonham took
delivery of a midnight blue Hayman kit in the late 60’s.
Sadly, the Arbiter/Dallas relationship did not last and shortly after Ivor
left to develop the Arbiter Autotune range, production abruptly ceased in
1975. Lou Dias of Supreme Drums in London took the last of the kits along
with much of the hardware inventory left at the factory and provided an
invaluable source of spares for Hayman aficionados, both old and new for
many years. The Hayman brand was relaunched in 1985 by Ivor and his son,
John, utilising generic Taiwanese shells with the old Hayman lugs, but
this reincarnation was short lived and Arbiter eventually went on to
introduce the Arbiter ATS system drums.
Rumour has it that Hayman Drums are set to make another return, watch this
space!
Further recommended reading;
The Drum Book by Geoff Nicholls
The History of Carlton Drums by Dave Seville
The History of Hayman Drums by Dave Seville |